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Why long sales letters are six feet under

I’ve found someone who thinks just like I do (believe me, that’s rarer than you’d think).

It’s Canadian copywriter Michel Fortin, whose compelling Death of the Salesletter I’ve been reading over the last couple of days.

For somebody who makes his living from writing sales copy, this is a pretty

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September 11th, 2007 | Category: Copywriting, Sales letters | 4 comments

Gotcha!

Why shock tactics in advertising work – most of the time

Recently, I came downstairs and saw a leaflet that had landed on my mat.

(Sunday morning, I thought. Don’t these people ever rest?)

At first glance, it looked like just another advert, to join the growing pile, for everything from pizza-delivery to garden services, from estate agents

Continue reading Gotcha!

September 7th, 2007 | Category: Advertising, Copywriting | Leave a comment
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