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Copycam: copywriting on the move

When I finally upgraded my mobile phone, after much research and indecision, I didn’t actually choose a phone – I chose a camera that happened to make phone calls.

Let’s face it – we often delude ourselves when we’re shopping. That’s why we end up with books we don’t read, clothes we don’t wear and gadgets

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Fresh, crisp and appetising – but not for long

… or why language has a sell-by date too

Remember the first time you heard the phrase ‘think outside the box’? Or ‘blue-sky thinking’? Or ‘paradigm shift’?

Once, they were new and exotic. Like words in a foreign language, it was fun to try them out – to use them in emails, to put them in proposals,

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The music of language

Look at the following sentence:

Whether or not he is genuinely gregarious, he is certainly a compulsive communicator who revels in campaigns.

It’s taken from a Sunday Times magazine interview with Jeffrey (Lord) Archer, the bestselling novelist/disgraced Tory peer.

As is this:

He bore the two vicissitudes with exemplary fortitude. It is impossible not to both admire and

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