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When I finally upgraded my mobile phone, after much research and indecision, I didn’t actually choose a phone – I chose a camera that happened to make phone calls. Let’s face it – we often delude ourselves when we’re shopping. That’s why we end up with books we don’t read, clothes we don’t wear and gadgets Continue reading Copycam: copywriting on the move … or why language has a sell-by date too Remember the first time you heard the phrase ‘think outside the box’? Or ‘blue-sky thinking’? Or ‘paradigm shift’? Once, they were new and exotic. Like words in a foreign language, it was fun to try them out – to use them in emails, to put them in proposals, Continue reading Fresh, crisp and appetising – but not for long Look at the following sentence: Whether or not he is genuinely gregarious, he is certainly a compulsive communicator who revels in campaigns. It’s taken from a Sunday Times magazine interview with Jeffrey (Lord) Archer, the bestselling novelist/disgraced Tory peer. As is this: He bore the two vicissitudes with exemplary fortitude. It is impossible not to both admire and Continue reading The music of language |
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