Want people to read what you write? Of course you do. Then talk to them directly. You may not know their name, but they all have one thing in common: they’re all called ‘you’. Recently, I saw this sign at […]

I’ve just finished reading an intriguing book – The Medici Effect, by Frans Johannson. The idea is simple: when two unrelated fields cross over, you enter what Johannson calls ‘the intersection’. And great ideas result – sometimes. The name comes […]

You’re looking for a new digital camera. You’ve checked out the models, the features, the resolution. And you’ve settled on a great bargain. You can’t believe your luck: a 5-megapixel camera for just £100! It used to be £200, so you’re […]

This week I laughed – a lot. And the reason was Seth Godin. He’s been described by Forbes.com as: “..a demigod on the Web, a best-selling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger.” I’ve mentioned him […]