2008 June | Copy Unlimited blog

The power of You

The little word that makes a big difference

Want people to read what you write? Of course you do.

Then talk to them directly. You may not know their name, but they all have one thing in common: they’re all called ‘you’.

Recently, I saw this sign at a local supermarket. It stopped me in my

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When unusual combinations produce unexpected results

I’ve just finished reading an intriguing book – The Medici Effect, by Frans Johannson.

The idea is simple: when two unrelated fields cross over, you enter what Johannson calls ‘the intersection’.

And great ideas result – sometimes.

The name comes from the Medicis, the family of bankers in fifteenth-century Florence. They brought together

The fine art of getting the price right

You’re looking for a new digital camera. You’ve checked out the models, the features, the resolution. And you’ve settled on a great bargain.

You can’t believe your luck: a 5-megapixel camera for just £100! It used to be £200, so you’re getting a 50% discount. The nearest comparable

Presentation skills are often more important than your presentation

This week I laughed – a lot. And the reason was Seth Godin.

He’s been described by Forbes.com as:

“..a demigod on the Web, a best-selling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger.”

I’ve mentioned him before.

His book All Marketers Are Liars is crammed full of