2009 January | Copy Unlimited

Do loyalty cards make customers more loyal?

To work, they need to give as much as they get

I’ve just opened up my wallet and emptied all my loyalty cards onto the table. And I’m horrified. Am I that loyal?

Not really.

Consider the two cards above.

Caffé Nero is a chain of coffee shops in the UK. And here’s how their card works: [...]

Why plain talking means plain sailing every time

So here we are. 2009. A bright, shiny new year to play with. Kick the tyres, walk around, get on in.

Let’s take it for a ride.

And on the way, we can chat about New Year’s resolutions. Oh you haven’t made any?

Well how about this? Tell it [...]