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Free advertising is just a step away

Get your customers to spread the word – if you can.

I’ve just finished The Word of Mouth Manual Vol. II (that’s two, not eleven) by Dave Balter.

It’s a fascinating read.

Balter is the founder of BzzAgent.com, the site that gets people to test out products for companies and spread the word.

Remember the last time [...]

July 31st, 2009 | Category: Communication, Ideas, Marketing | One comment

Want to remember it? Forget it instead.

The secret of eternal happiness: checklists.

“How do you do it?” asked a friend of mine recently. “Dates, deadlines, facts, follow-ups. You never forget any of them.”

Her voice dropped a tone and took on a weary, wistful note. “I wish I had a memory like yours.”

Actually, she doesn’t.

You see, I have an average memory. [...]

July 17th, 2009 | Category: Productivity | Leave a comment

What do you really think?

Don’t phone a friend. Or check Wikipedia. Just tell me.

Recently, I went to the Royal Academy with a chum of mine.

The Summer Exhibition is a must-see show at the RA: anybody can submit a work – painting, drawing, sculpture, print, even architectural plans and models – and stand a chance of being selected along with [...]

July 3rd, 2009 | Category: Communication, Ideas, Social networking | Leave a comment