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Recommendations, word of mouth and the stuff we love to talk about.
Since I read Dave Boulter’s Word of Mouth Manual Vol. II (see here) I’ve been thinking about recommendations. Dave says that each of us has a Top 40 list of things that we’re just keen as a bean to recommend to our friends. [...] Career crises, job snobbery and… philosophy.
Imagine you’ve published a string of highly successful books, that have been acclaimed as both profound and accessible. You’ve presented tie-in TV series that did very well in the ratings. You’ve got a big house in a fashionable part of London. And as if that weren’t enough, before you [...] |
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