Archives

Are you getting up close and personal?

High tech is so yesterday. Try low tech instead.

Recently, I phoned a friend of mine.

He runs a small consultancy: just him, a friend and a Burmese cat. Plus a big server, and a couple of phone lines.

He’s built a very successful business, based on personal service, attention to detail and the sort of

Continue reading Are you getting up close and personal?

It's the customer, stupid

It’s not about you – it’s about them. Don’t ever forget it.

A few months back, a pop-up popped up in Skype.

Would you like to win £1,000? it trilled. Of course I would. I was excited at the prospect – positively thrilled, in fact.

All I had to do, it explained, was complete an online

Continue reading It’s the customer, stupid