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High tech is so yesterday. Try low tech instead.
Recently, I phoned a friend of mine.
He runs a small consultancy: just him, a friend and a Burmese cat. Plus a big server, and a couple of phone lines.
He’s built a very successful business, based on personal service, attention to detail and the sort of
Continue reading Are you getting up close and personal?
It’s not about you – it’s about them. Don’t ever forget it.
A few months back, a pop-up popped up in Skype.
Would you like to win £1,000? it trilled. Of course I would. I was excited at the prospect – positively thrilled, in fact.
All I had to do, it explained, was complete an online
Continue reading It’s the customer, stupid
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