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Are you getting up close and personal?

High tech is so yesterday. Try low tech instead.

Recently, I phoned a friend of mine.

He runs a small consultancy: just him, a friend and a Burmese cat. Plus a big server, and a couple of phone lines.

He’s built a very successful business, based on personal service, attention to detail and the sort of [...]

It's the customer, stupid

It’s not about you – it’s about them. Don’t ever forget it.

A few months back, a pop-up popped up in Skype.

Would you like to win £1,000? it trilled. Of course I would. I was excited at the prospect – positively thrilled, in fact.

All I had to do, it explained, was complete an online [...]