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Stepped into your customers' shoes recently?

OOBEs and the Art of Thinking Like They Do

Remember the last time you saw a photo of yourself? I’m betting you didn’t like it. Maybe it was a bad angle, or the light wasn’t too good. Maybe you were caught unawares. Or maybe you just don’t like being photographed (I know where you’re [...]

Prospecting? Watch out for existing clients.

Poor targeting and a missed opportunity (bad). But perfect pitch (good).

Three things caught my eye this week. But first, a digression…

Years ago, I was in a restaurant with my boss and a group of colleagues. My boss was pretty fearsome, and took no prisoners when it came to service.

Her opening line to the [...]