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Stepped into your customers' shoes recently?

OOBEs and the Art of Thinking Like They Do

Remember the last time you saw a photo of yourself? I’m betting you didn’t like it. Maybe it was a bad angle, or the light wasn’t too good. Maybe you were caught unawares. Or maybe you just don’t like being photographed (I know where you’re

Continue reading Stepped into your customers’ shoes recently?

February 19th, 2010 | Category: Communication, Marketing | Leave a comment

Prospecting? Watch out for existing clients.

Poor targeting and a missed opportunity (bad). But perfect pitch (good).

Three things caught my eye this week. But first, a digression…

Years ago, I was in a restaurant with my boss and a group of colleagues. My boss was pretty fearsome, and took no prisoners when it came to service.

Her opening line to the

Continue reading Prospecting? Watch out for existing clients.

February 5th, 2010 | Category: Advertising, Communication, Marketing, Technology | Leave a comment