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	<title>Copy Unlimited blog &#187; Philosophy</title>
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		<title>What does success mean to you?</title>
		<link>http://www.copyunlimited.com/success/</link>
		<comments>http://www.copyunlimited.com/success/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 06:00:07 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Philosophy]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[career success]]></category>
		<category><![CDATA[happiness]]></category>

		<guid isPermaLink="false">http://www.copyunlimited.com/blog/?p=772</guid>
		<description><![CDATA[Career crises, job snobbery and&#8230; philosophy.
<p style="text-align: center;"></p>
<p>Imagine you&#8217;ve published a string of highly successful books, that have been acclaimed as both profound and accessible. You&#8217;ve presented tie-in TV series that did very well in the ratings.</p>
<p>You&#8217;ve got a big house in a fashionable part of London. And as if that weren&#8217;t enough, before you <p>Continue reading <a href="http://www.copyunlimited.com/success/">What does success mean to you?</a></p>
Related posts:<ol>
<li><a href='http://www.copyunlimited.com/whats-your-success-recovery-plan/' rel='bookmark' title='What&#8217;s your success-recovery plan?'>What&#8217;s your success-recovery plan?</a></li>
<li><a href='http://www.copyunlimited.com/call-to-action/' rel='bookmark' title='Tell me what to do'>Tell me what to do</a></li>
<li><a href='http://www.copyunlimited.com/dare-to-fail-its-the-only-way-to-succeed/' rel='bookmark' title='Dare to fail. It&#8217;s the only way to succeed.'>Dare to fail. It&#8217;s the only way to succeed.</a></li>
<li><a href='http://www.copyunlimited.com/what-sort-of-mind-do-you-have/' rel='bookmark' title='What sort of mind do you have?'>What sort of mind do you have?</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<h2 class="subhead">Career crises, job snobbery and&#8230; philosophy.</h2>
<p style="text-align: center;"><img class="jpgbox" src="/blogpics/success.jpg" alt="What does success mean to you? | ted philosophy ideas  | copywriter"  title="What does success mean to you? | ted philosophy ideas  | copywriter" /></p>
<p>Imagine you&#8217;ve published a string of highly successful books, that have been acclaimed as both profound <em>and</em> accessible. You&#8217;ve presented tie-in TV series that did very well in the ratings.</p>
<p>You&#8217;ve got a big house in a fashionable part of London. And as if that weren&#8217;t enough, before you even started to climb the ladder of success, you had a trust fund of £200m (that&#8217;s more than $300m), thanks to your banker father.</p>
<p>You&#8217;re happy, right?</p>
<p>Not if you&#8217;re philosopher Alain de Botton.</p>
<p>In his presentation to <strong>TED Global 2009</strong> in Oxford in June, he confessed that the gap between his hopes for his life and the reality are so divergent, he ends up weeping into his pillow &#8211; usually on a Sunday evening, as the sun goes down.</p>
<p>Sound familiar?</p>
<p>De Botton&#8217;s talk, <strong>A Kindler, Gentler Philosophy of Success</strong>, is humourous, entertaining and highly practical. In a world that spins ever faster, with success seemingly forever beyond our grasp, he injects a welcome note of reality into our frenzied lives.</p>
<p>It&#8217;s 16 minutes long, and you&#8217;ll feel better after watching it. I guarantee it (or your money back).</p>
<p>If you&#8217;re reading this in an email message, <a href="http://www.ted.com/talks/alain_de_botton_a_kinder_gentler_philosophy_of_success.html" target="_blank">click here to view the talk</a>.</p>
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<p><strong>Find out more:</strong></p>
<ul>
<li>Of course there&#8217;s a tie-in book: <a href="http://www.amazon.co.uk/gp/product/0241143535?ie=UTF8&amp;tag=bigsilverbird-21&amp;linkCode=as2&amp;camp=1634&amp;creative=6738&amp;creativeASIN=0241143535" target="_blank">The Pleasures and Sorrows of Work</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.co.uk/e/ir?t=bigsilverbird-21&amp;l=as2&amp;o=2&amp;a=0241143535" border="0" alt="What does success mean to you? | ted philosophy ideas  | copywriter" width="1" height="1" title="What does success mean to you? | ted philosophy ideas  | copywriter" /> (for the US edition, <a href="http://www.amazon.com/Pleasures-Sorrows-Work-Alain-Botton/dp/037542444X/ref=sr_1_1?ie=UTF8&amp;qid=1249302527&amp;sr=8-1" target="_blank">click here</a>) by Alain de Botton will help make your job more meaningful. No, really.</li>
<li>So what do you do? The <a href="http://www.youtube.com/watch?v=THNPmhBl-8I" target="_blank">Brain Surgeon sketch</a> from the BBC series That Mitchell &amp; Webb Look.</li>
<li>Office affairs: <a href="http://www.guardian.co.uk/books/2009/mar/22/alain-de-botton-interview" target="_blank">Lynn Barber interviews Alain de Botton</a> at guardian.co.uk.</li>
</ul>
<p>Related posts:<ol>
<li><a href='http://www.copyunlimited.com/whats-your-success-recovery-plan/' rel='bookmark' title='What&#8217;s your success-recovery plan?'>What&#8217;s your success-recovery plan?</a></li>
<li><a href='http://www.copyunlimited.com/call-to-action/' rel='bookmark' title='Tell me what to do'>Tell me what to do</a></li>
<li><a href='http://www.copyunlimited.com/dare-to-fail-its-the-only-way-to-succeed/' rel='bookmark' title='Dare to fail. It&#8217;s the only way to succeed.'>Dare to fail. It&#8217;s the only way to succeed.</a></li>
<li><a href='http://www.copyunlimited.com/what-sort-of-mind-do-you-have/' rel='bookmark' title='What sort of mind do you have?'>What sort of mind do you have?</a></li>
</ol></p>]]></content:encoded>
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		<title>Big business makes big mistakes</title>
		<link>http://www.copyunlimited.com/big-business-mistakes/</link>
		<comments>http://www.copyunlimited.com/big-business-mistakes/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 09:59:25 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Language]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Philosophy]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[business mistakes]]></category>

		<guid isPermaLink="false">http://www.copyunlimited.com/blog/?p=39</guid>
		<description><![CDATA[And the bigger they are&#8230;
<p>It&#8217;s that time of year again: Christmas is a distant memory, you can&#8217;t shed those extra pounds and the credit card bills are rolling in.</p>
<p>Luckily, there&#8217;s always someone else with bigger problems. And Fortune magazine has assembled the 101 Dumbest Moments in Business to cheer you up.</p>
<p>It&#8217;s a romp through the <p>Continue reading <a href="http://www.copyunlimited.com/big-business-mistakes/">Big business makes big mistakes</a></p>
Related posts:<ol>
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<li><a href='http://www.copyunlimited.com/niche-market/' rel='bookmark' title='Turn away customers and get more business'>Turn away customers and get more business</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<h2 class="subhead">And the bigger they are&#8230;</h2>
<p><img class="jpgbox" style="width: 200px; height: 288px;" src="http://www.copyunlimited.com/blogpics/shock.jpg" alt="Big business makes big mistakes | writing philosophy marketing language ideas education  | copywriter" width="200" height="288" align="right" title="Big business makes big mistakes | writing philosophy marketing language ideas education  | copywriter" />It&#8217;s that time of year again: Christmas is a distant memory, you can&#8217;t shed those extra pounds and the credit card bills are rolling in.</p>
<p>Luckily, there&#8217;s always someone else with bigger problems. And Fortune magazine has assembled the <span style="color: #b61d1d;"><a href="http://money.cnn.com/magazines/fortune/101dumbest/2007/full_list/index.html" target="_blank">101 Dumbest Moments in Business</a></span> to cheer you up.</p>
<p>It&#8217;s a romp through the lows (some of them very low indeed) of last year.</p>
<p>In case you haven&#8217;t got time to check out all 101, here are my personal favourites:</p>
<ul>
<li>(10) <a href="http://money.cnn.com/galleries/2007/fortune/0712/gallery.101_dumbest.fortune/10.html" target="_blank">Diebold</a>, who put a picture of the key for their electronic voting machines on their website &#8211; just enough detail for somebody to cut a real one.</li>
<li>(15) <a href="http://money.cnn.com/galleries/2007/fortune/0712/gallery.101_dumbest.fortune/15.html" target="_blank">Bindeez</a>, an Australian toy made from beads. When sucked, the beads released the date-rape drug GHB.</li>
<li>(16) <a href="http://money.cnn.com/galleries/2007/fortune/0712/gallery.101_dumbest.fortune/16.html" target="_blank">Microsoft</a>, whose PR agency compiled a 13-page dossier on a journalist &#8211; then emailed it to him by mistake.</li>
<li>(38) The <a href="http://money.cnn.com/galleries/2007/fortune/0712/gallery.101_dumbest.fortune/38.html" target="_blank">409 people</a> who clicked on a Google Adwords ad that said &#8216;Drive-By Download. Is your PC virus-free? Get it infected here.&#8217;</li>
<li>(48) The <a href="http://money.cnn.com/galleries/2007/fortune/0712/gallery.101_dumbest.fortune/48.html" target="_blank">European Union</a>, whose campaign to promote European cinema, <em>Let&#8217;s come together, </em>raised (at least) an eyebrow.</li>
<li>(50) The US <a href="http://money.cnn.com/galleries/2007/fortune/0712/gallery.101_dumbest.fortune/50.html" target="_blank">Defense Department</a>, and the case of the $969,000 postage stamp.</li>
<li>(51) <a href="http://money.cnn.com/galleries/2007/fortune/0712/gallery.101_dumbest.fortune/51.html" target="_blank">Apple</a>, who slipped up on customer service &#8211; with a nine-year-old iPod fan.</li>
<li>(67) <a href="http://money.cnn.com/galleries/2007/fortune/0712/gallery.101_dumbest.fortune/67.html" target="_blank">McDonald&#8217;s</a>, who took on the Oxford English Dictionary over the word &#8216;McJob&#8217;.</li>
<li>(81) Data-centre operator <a href="http://money.cnn.com/galleries/2007/fortune/0712/gallery.101_dumbest.fortune/81.html" target="_blank">365 Main</a>, who set the bar high &#8211; then fell at the first hurdle.</li>
<li>(93) <a href="http://money.cnn.com/galleries/2007/fortune/0712/gallery.101_dumbest.fortune/93.html" target="_blank">British Airways</a>, who put the body of dead economy passenger in the seat next to a sleeping first-class one  &#8211; and told him to &#8216;get over it&#8217; when he woke up and complained.</li>
<li>(97) <a href="http://money.cnn.com/galleries/2007/fortune/0712/gallery.101_dumbest.fortune/97.html" target="_blank">Blogger</a>, whose own company blog was flagged as spam and promptly disabled.</li>
</ul>
<p>There. You&#8217;re feeling better already, aren&#8217;t you?</p>
<p>I know I am.</p>
<p>Related posts:<ol>
<li><a href='http://www.copyunlimited.com/what-makes-you-different/' rel='bookmark' title='What makes you different?'>What makes you different?</a></li>
<li><a href='http://www.copyunlimited.com/niche-market/' rel='bookmark' title='Turn away customers and get more business'>Turn away customers and get more business</a></li>
</ol></p>]]></content:encoded>
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