Make sure your customers get IT

Often, great technology gets in the way of great technology.

You’re talking about multi-tasking, ASP and database replication. XML, servers and cross-platform standards. Skinning and stylesheets, W3C and secure lockdown.

They’re wondering if it’s faster, easier and gets the job done. If they can squeeze more into their day, leave the office at 5.30pm and tick things off their to-do list. Whether they can forget their IT worries and sleep soundly at night. And if you'll save them money – or make them money.

You need a translator

Somebody who can take the technical jargon and make it real. Turn features into benefits, and technology into something people can relate to.

Trouble is, most copywriters don’t understand technology. And because they're intimidated by it, they avoid writing about it.

Technical writers produce great technical copy - but they're uncomfortable with sales and marketing copy, as it's outside their core competence.

And that's where I can help

I'm not a techie, but I understand technology. I have over a decade of high-tech product marketing experience, launching software worldwide. I've dealt with distributors, resellers, systems engineers, sales and marketing people, end users, developers and system integrators. And everybody in between.

I've worked for WordPerfect and Novell, and spent many years at Microsoft as an international product marketing manager.

During my time in corporate marketing, I wrote:

• white papers on wide variety of subjects, from ROI to small-business solutions
• articles and opinion pieces for trade magazines
• case studies
• direct-mail pieces
• newsletters
• e-mail marketing campaigns
• product brochures and at-a-glance guides
• FAQs
• scripts for call-centre staff
• PowerPoint presentations

And much, much more.

I also devised, wrote and presented product roadshows, sometimes with some very big names indeed. I even did an event with Bill Gates - here's a photo of us preparing for a presentation we did to over 5,000 people, linked up via satellite.

High-tech copywriting that hits the mark

If you need technology to come alive, so your customers can instantly see the benefits, call me today.

I can get up to speed quickly, digest large amounts of technical information and turn in high-tech copy that really gets your message across.

Great technology deserves great copy. Call me today, and I'll make sure you customers get IT - every time.