Often, great technology gets in the way of great technology.
You’re talking about multi-tasking, ASP and database replication. XML, servers and cross-platform standards. Skinning and stylesheets, W3C and secure lockdown.
They’re wondering if it’s faster, easier and gets the job done. If they can squeeze more into their day, leave the office at 5.30pm and tick things off their to-do list. Whether they can forget their IT worries and sleep soundly at night.
You need somebody who can take technical jargon and make it real.
A high-tech copywriter is somebody who can turn features into benefits, and technology into something people can relate to. Somebody who understands technology, but
isn’t a techie.
Somebody like me.
I have
over a decade of high-tech product marketing experience, launching software worldwide. I’ve dealt with distributors, resellers, systems engineers, sales and marketing people, end users, developers and system integrators. And everybody in between.
I’ve worked for
WordPerfect and
Novell, and spent
many years at Microsoft as an international product marketing manager.
During my time in corporate marketing, I wrote:
- white papers on wide variety of subjects, from ROI to
small-business solutions
- articles and opinion pieces for trade magazines
- case studies
- direct-mail pieces
- newsletters
- e-mail marketing campaigns
- product brochures and at-a-glance guides
- FAQs
- scripts for call-centre staff
- PowerPoint presentations
And much, much more.
I also devised, wrote and presented product roadshows, sometimes with some very big names indeed. I even did an event with Bill Gates – here’s a photo of us rehearsing a presentation we did to over 5,000 people, linked up via satellite.
If you need technology to come alive, so your customers can instantly see the benefits, call me today.
I can get up to speed quickly, digest large amounts of technical information and turn in high-tech copy that really gets your message across.
That’s the power of a high-tech copywriter.
Don’t delay. Call me today on
+44 (0)1223 241749 and and you’ll see just what a high-tech copywriter can do for you.