Sales letter copywriter

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What is a sales letter? Simple: it's a salesperson in an envelope. It should get the prospect's attention, introduce the company, explain the offer, and make the call to action.

How long should a sales letter be? As long at it needs to be. That said, I don't belong to the long sales letter school. You know the style: pages and pages of breathless copy that beats the prospect over the head with one argument after another until they either give in and buy it or give up and bin it. Either way, you lose.

My guiding rule? Keep it short and simple. They'll thank you for it.

Here are some sales letter samples. I've removed certain identifying words and phrases to respect clients' privacy.

This sales letter for a pyschometric testing company stresses the huge hidden cost of taking on the wrong candidates. It then proposes a powerful solution and a clear call to action. Click to read this sales letter (opens in a separate window)
Think you know fish tanks? Think again. This sales letter repositions them as 'aquatic creations' and reveals some surprising celebrity owners... Click to read this sales letter (opens in a separate window)
This sales letter doesn't waste time: its target audience is busy venture capitalists. I wrote it for a company that reduces utility overheads, increasing the value of VCs' investments at a stroke. Like every good sales letter, it 'takes away the pain': solves a problem that the reader has with an irresistible call to action. Click to read this sales letter (opens in a separate window)