“I don’t want to insult their intelligence,” said a client to me recently. “Do you really think we need to tell them what to do again?” Yes you do, I thought. “Yes you do,” I said. Why? Because buying is […]

Four things happened to me this week. OK, more than four things, but since you haven’t got all day, I’ll give you the short version. First, I hung out at Starbucks, which is better than any serviced office I’ve ever […]

Remember the last time somebody sent you a killer brochure? No, neither do I. Brochures often tend to be dull affairs – the sort of thing you skim through, decide they’re not worth the effort, and file. In the bin, usually. […]

I went to see an exhibition in London last weekend at the Mall Galleries – the Photographer of the Year, run by Digital Camera Magazine. There were some wonderful images of people, architecture and animals. Beatifully framed and expertly lit – just […]

Just the other day, this leaflet dropped through the letter box. The local council is thinking about installing these gizmos at bus stops around the county. So while you’re waiting in the rain with a dozen other bedraggled people, you […]