Many years ago, I rented a room in a house owned by an Italian woman. Well, not really an Italian woman – at least, not on the outside. She had a perfect, cut-glass accent, and lived in one of the […]

“The really depressing bit for me,” said my friend, “was to hear the word authenticity used as a marketing term. Something is either authentic or it isn’t.” He wasn’t talking about mobile phones or cars, life coaches or insurance salesmen. […]

Remember the last time you saw a photo of yourself? I’m betting you didn’t like it. Maybe it was a bad angle, or the light wasn’t too good. Maybe you were caught unawares. Or maybe you just don’t like being […]

Every January, I play a little game. I check how long it is before I see the evergreen headline New Year, New You! somewhere. In past years, winners have been my gym, The Times, and my ex-ex-mobile phone operator (brand […]

I’ve lost track of the number of people I’ve  spoken to recently who don’t have a marketing plan. It’s all up here, they tell me on the phone, and I picture them tapping their head. I know what I want […]