The other day, on the treadmill at my local gym, while watching Sky News, I was struck by something. No, not a dumbbell or a gym shoe. But a thought. Am I the only person in the world not dyeing […]

Where’s the year going? It’s Copycam time again. Who would have thought it? I’ve been snapping away with my trusty Nokia when cheeky marketing, bright ideas and clever copy tickle my fancy. So what’s tickled? When I was in London […]

Summer’s here – or at least, in theory it is. It’s mid-August, school is out, and people are on holiday. Never mind that it’s only 15 degrees and we’ve seen more rain in the past few weeks than for the […]

“The really depressing bit for me,” said my friend, “was to hear the word authenticity used as a marketing term. Something is either authentic or it isn’t.” He wasn’t talking about mobile phones or cars, life coaches or insurance salesmen. […]

Recently, I phoned a friend of mine. He runs a small consultancy: just him, a friend and a Burmese cat. Plus a big server, and a couple of phone lines. He’s built a very successful business, based on personal service, […]