Tag: positioning

What makes you different?

Last year, somebody sent me flowers for my birthday. It was a lovely gesture, but it’s not the flowers that stick in my mind. Instead, it was the way they were delivered. Not by a surly, shaven-headed driver in a […]

What tone of voice works best?

Imagine an email to your best friend telling them what you did last weekend. Now imagine a letter to a prospective client telling them why your service means you stand head and shoulders above the competition. What did you imagine? […]