I was at a friend’s book launch the other day. Over cocktails and canapés, I found myself talking to the marketing director of a publishing house. How much of a role, I asked her, does marketing play in the success […]

Thinking of starting a blog? Then here’s some required reading. Viral Copy by Copyblogger’s Brian Clark is a goldmine of information. It’s also very entertaining (even if you’ve never seen WKRP in Cincinnati – in which case you should). The message is […]