Web copywriter

Impendulo is a specialist Insurance Premium Tax (IPT) consultancy, providing a one-stop solution to some of the world’s largest insurers. The copy took a simple approach to a complex subject, positioning Impendulo as the answer – which is precisely what it means in Xhosa. www.impendulo.com
CaxtonFX is one of the UK’s leading foreign-exchange companies, offering business and personal services to clients all over the world. They wanted a simple, clear, direct style that immediately set them apart from the competition. www.caxtonfx.com
HRS Corporate is a hotel booking portal aimed at the business market. They needed copy that got to the point fast, focused on their USPs and differentiated them in a crowded market place. www.hrscorporate.com
Brian Harte is a lifestyle photographer based in Bradford in the North of England. His ‘reportage’ style of photography is distinctive and eye-catching. He wanted the web copy to reflect his friendly and informal approach. www.brianharte.co.uk
Fox Data is one of the UK’s leading electronic discovery and computer forensics organisations. They needed web copy that clearly communicated the business benefits of what can be a highly technical subject. www.foxdata.co.uk
Visa Fasttrack helps prospective emigrants by advising on the best visa route and negotiating the maze of emigration bureaucracy. They wanted a tone that was professional (they’re lawyers) yet aspirational, capturing the excitement of a new life abroad. www.visafasttrack.co.uk
BeSupported is an ethical IT support and development company targeted at small businesses. The copy needed to strike a balance between informality and professionalism. It also had to remain true to the company’s values. www.besupported.co.uk
ProWebSoftware creates custom-built business apps that are always on, accessible from anywhere and available on PCs, mobile devices and tablets. The copy focused on a technical solution to a business problem, leading with tangible business benefits (saving time, cutting costs, operating more efficiently). www.prowebsoftware.net