Need an IT copywriter?

Often, great technology gets in the way of great technology. And that’s where an IT copywriter can help. An IT copywriter like me. I’ll help you:

• Find more clients, with punchy, sales-led IT copywriting that hits the mark every time – guaranteed!
• Turn features into benefits, so you’re talking about what people really want to read about: saving time and money, getting the job done faster, beating the competition, growing and expanding, doing more with less.
• Demystify the jargon, so people can ‘get it’ first time, every time.

IT copywriter for you

An IT copywriter is somebody who can turn features into benefits, and technology into something people can really relate to.  Somebody who understands technology, but who’s not a techie. Somebody like me.

• I have over 10 years of international IT product marketing experience, launching software worldwide. I’ve dealt with distributors, systems engineers, sales and marketing people, developers, resellers and end-users. And everybody in between.
• I spent many years at Microsoft as an international product marketing manager, as well as working for Novell and WordPerfect.

An IT copywriter with a difference

During my time in corporate marketing, I wrote:

• white papers on wide variety of subjects, from ROI to small-business solutions
• articles and opinion pieces for trade magazines
• case studies
• DM pieces
• newsletters
• e-mail marketing campaigns
• product marketing brochures and at-a-glance guides
• FAQs
• sales scripts
• PowerPoint presentations

And a lot more besides. I also devised, wrote and presented product roadshows, sometimes with some very big names indeed. I even did an event with Bill Gates himself. Here’s a photo of rehearsing a big presentation we did to over 5,000 people, linked up via satellite across the entire continent of Africa.

An IT copywriter who hits the mark every time

If you need technology to come alive, so your customers can instantly see the benefits, you need an IT copywriter like me. I can get up to speed quickly, digest huge amounts of technical information and turn in IT copywriting that really gets your message across. That’s the power of an IT copywriter. Don’t delay. Call today on (01223) 241749 and and you’ll see just what an IT copywriter can do for you.