Want people to read what you write? Of course you do. Then talk to them directly. You may not know their name, but they all have one thing in common: they’re all called ‘you’. Recently, I saw this sign at […]

I went to see an exhibition in London last weekend at the Mall Galleries – the Photographer of the Year, run by Digital Camera Magazine. There were some wonderful images of people, architecture and animals. Beatifully framed and expertly lit – just […]

Some months back, an author friend of mine was asked by his publisher to contribute to their blog. It was the perfect opportunity, they said, to reach a wider audience, show a different side of himself and open up a […]

Just the other day, this leaflet dropped through the letter box. The local council is thinking about installing these gizmos at bus stops around the county. So while you’re waiting in the rain with a dozen other bedraggled people, you […]

Recently, this flyer landed on my mat. It’s for a local gym (I’ve removed their name to avoid embarrassment). My first reaction? It’s a bit tasteless. But even worse, it’s probably likely to alienate half its readership. Don’t think so? […]