Tag: personalising copy

What tone of voice works best?

Imagine an email to your best friend telling them what you did last weekend. Now imagine a letter to a prospective client telling them why your service means you stand head and shoulders above the competition. What did you imagine? […]

Who are you?

Last week, as I browsed in Borders, my eye was caught by a magazine: Time Out – Property Special. Time Out started as a London listings guide, but has now gone global, with weekly magazines from New York to Singapore, a […]