Recently, this flyer landed on my mat. It’s for a local gym (I’ve removed their name to avoid embarrassment). My first reaction? It’s a bit tasteless. But even worse, it’s probably likely to alienate half its readership. Don’t think so? […]

Let’s play a word-association game. BlackBerry. Quick – what comes to mind? Stressed exec, working 18 hours a day, sitting up in bed, pecking at the keyboard to go long on pork bellies while his wife is propped up beside […]

Last week, as I browsed in Borders, my eye was caught by a magazine: Time Out – Property Special. Time Out started as a London listings guide, but has now gone global, with weekly magazines from New York to Singapore, a […]

At my local library, my eye was caught by these two information packs. Open them up, and you’ll find that much of the content is common. So why not keep costs down and combine them into one pack called Tackling […]

A couple of months ago, I decided it was time to upgrade my mobile phone. Not just the phone, but the contract – an all-singing, all-dancing service, with web browsing, instant email and WiFi. Never go shopping with a copywriter. […]