I heard from my friend Dave last week. You know Dave, don’t you? Well you do if you live in the UK. David Cameron – he of the silky voice, easy manner and impeccable credentials. The leader of the Conservative […]

Here’s a little quiz for you. They make 80% of discretionary purchases. They buy most new cars, and 55% of consumer electronics. They’re more loyal to brands, readily use word of mouth to spread the good news, and are not […]

This week, I had the brake cables on my bicycle tightened. They now work better than they’ve ever done.The thing is, that’s not why I went to the bike shop. Let me explain. Two days earlier, my front mudguard fell off. […]

Four things happened to me this week. OK, more than four things, but since you haven’t got all day, I’ll give you the short version. First, I hung out at Starbucks, which is better than any serviced office I’ve ever […]

Want people to read what you write? Of course you do. Then talk to them directly. You may not know their name, but they all have one thing in common: they’re all called ‘you’. Recently, I saw this sign at […]