Tag: target market

Know your market

Recently, this flyer landed on my mat. It’s for a local gym (I’ve removed their name to avoid embarrassment). My first reaction? It’s a bit tasteless. But even worse, it’s probably likely to alienate half its readership. Don’t think so? […]

Who are you?

Last week, as I browsed in Borders, my eye was caught by a magazine: Time Out – Property Special. Time Out started as a London listings guide, but has now gone global, with weekly magazines from New York to Singapore, a […]