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Why wraparound marketing works

Often, people ask me whether copy will guarantee results. I’m always absolutely, definitely, unreservedly sure of the answer: maybe.

Why? Quite simply, because there are so many variables. Let’s say I’m writing a sales letter. Its success depends on lots of things:

Is it written in a language that appeals to the reader? Do we even know

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July 27th, 2007 | Category: Marketing | Leave a comment

What's in a name?

…or why, in the end, it doesn’t really matter. Just choose it, use it and make it work.

Often, I write for people who are just starting up a business. They need the works: web copy, sales letters, press releases, brochures. But before any of that, they have to make one crucial decision.What should they call

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July 20th, 2007 | Category: Branding, Marketing | One comment