Well first, it’s genuinely funny – but it adds a twist to the usual advertising recipe. It’s gently mocking the medium, making other ads seem less genuine – and more like ad-like. It’s honest, but without being naive (they’re not doing a […]

Time for words to give way to pictures this week. Moving pictures. First up is Rory Sutherland, vice-chairman of advertising agency Ogilvy UK. If you read The Spectator, you’ll know he writes The Wiki Man, a fortnightly column on technology. […]

Three things caught my eye this week. But first, a digression… Years ago, I was in a restaurant with my boss and a group of colleagues. My boss was pretty fearsome, and took no prisoners when it came to service. […]

Here’s a little quiz for you. They make 80% of discretionary purchases. They buy most new cars, and 55% of consumer electronics. They’re more loyal to brands, readily use word of mouth to spread the good news, and are not […]

Four things happened to me this week. OK, more than four things, but since you haven’t got all day, I’ll give you the short version. First, I hung out at Starbucks, which is better than any serviced office I’ve ever […]