The third lesson is one that I’m still learning. And it comes courtesy of a friend whom I visited just before Christmas.Scanning the shelves in his living room, I spotted a book that immediately caught my attention. The Happiness Trap, it […]

Staying in regular touch with your customers is a great way to ensure they remain customers – your customers, that is. Because if they’re not hearing from you, they’re probably hearing from somebody else. It’s not practical, of course, to […]