[Image courtesy of Anna Vignet at Flickr Creative Commons] I was chatting not so long ago with a salesperson who was frustrated. He was trying to engage senior decision makers by talking in a language they understood. But the marketing […]

Some years ago, I thought I’d found the one. Yes, the one garage that truly understood me, and my lack of technical sophistication. The one mechanic who was in tune with what I needed, and didn’t hold out false hopes […]