You should chunk your copy into meaningful sections, summarise what you’ve said/are going to say, and organise your content logically.Every section – just like every page in the old paradigm – should serve a purpose or else it shouldn’t be […]

I recently spoke to somebody who wanted copy for their website. And the good news, they told me, was that the site design was already done and dusted. On the home page, there were three square boxes in a row, spaced […]