If I had a penny for every client who’s told me they want to launch a corporate blog, I’d probably have at least 49p by now (that’s almost $0.80 or €0.58). Not a fortune, but you get the point: it […]

Do you tweet? I don’t. I almost did – last year, carried along on a wave of enthusiasm for Twitter, I signed up for an account. Imagine if somebody had come to me five years ago and said they had […]

Some months back, an author friend of mine was asked by his publisher to contribute to their blog. It was the perfect opportunity, they said, to reach a wider audience, show a different side of himself and open up a […]

That was easy, wasn’t it? There’s a promise (you’ll learn how to write great headlines) and a benefit (you’ll get more clients and make more money). And that makes it irresistible. If only it was always so simple. It could […]

Staying in regular touch with your customers is a great way to ensure they remain customers – your customers, that is. Because if they’re not hearing from you, they’re probably hearing from somebody else. It’s not practical, of course, to […]