[Image courtesy of Bev Goodwin at Flickr Creative Commons] “Do people still send sales letters?” asked a client recently. He’d had limited success with e-mailshots he’d been doing, and was wondering if there was still life in the old dog […]

I’ve found someone who thinks just like I do (believe me, that’s rarer than you’d think). It’s Canadian copywriter Michel Fortin, whose compelling Death of the Salesletter I’ve been reading over the last couple of days. For somebody who makes […]