Here’s a question for you. What do these brands have in common? Apple, Aquafina, BlackBerry, Borders, Cadillac, Cisco, Converse, Ferrari, Ford, Fuller’s London Pride, HP, Land Rover, Mayflower, Mercedes, Motorola, MSN, Red Bull, Rolex, Seattle’s Best Coffee, Tracker Boats, Volvo, […]

Recently, this flyer landed on my mat. It’s for a local gym (I’ve removed their name to avoid embarrassment). My first reaction? It’s a bit tasteless. But even worse, it’s probably likely to alienate half its readership. Don’t think so? […]

Let’s play a word-association game. BlackBerry. Quick – what comes to mind? Stressed exec, working 18 hours a day, sitting up in bed, pecking at the keyboard to go long on pork bellies while his wife is propped up beside […]

Recently, I came downstairs and saw a leaflet that had landed on my mat. (Sunday morning, I thought. Don’t these people ever rest?) At first glance, it looked like just another advert, to join the growing pile, for everything from […]