Category: Advertising

Know your market

Recently, this flyer landed on my mat. It’s for a local gym (I’ve removed their name to avoid embarrassment). My first reaction? It’s a bit tasteless. But even worse, it’s probably likely to alienate half its readership. Don’t think so? […]


Recently, I came downstairs and saw a leaflet that had landed on my mat. (Sunday morning, I thought. Don’t these people ever rest?) At first glance, it looked like just another advert, to join the growing pile, for everything from […]