This week, it’s time for words to make way for pictures again. Yes, it’s Copycam: my occasional series feauturing copy that’s grabbed my attention – and not always for the right reasons. Last week, this flyer slipped through my letterbox and […]

Let’s pick a country at random. How about Brazil? (Top row, second from the left.) What images come to mind? Sugarloaf Mountain? The long sandy beach of Copacabana? Ronnie Biggs? It it stable? Safe? Corrupt? Would you consider living there? Retiring […]

OK, it’s been one of those weeks. No one thing has inspired me, but lots of little things have caught my attention – like fireflies in a garden at dusk. And I’ve learned three interesting lessons. First was a really […]

Big companies are serious companies – right? Well yes. Some of them are. They hide behind corporate logos, and style guides, and copy that strikes ‘just the right tone’. Except that sometimes, it’s just the wrong tone. It makes them […]

The Government in the UK is giving serious consideration to plans forcing tobacco companies to sell unbranded cigarettes. So instead of getting 20 Benson & Hedges in a nice gold box with the distinctive black and red text, smokers will […]