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The fun way to be more creative

All work and no play is a really bad idea. Because play is work.

Need a break?

Of course you do. So put your feet up, forget about your worries, and take a minute to relax.

Or more exactly, 27 minutes and 58 seconds.

That’s how long it’ll take you to watch Tim Brown’s presentation at the Serious Play

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November 28th, 2008 | Category: Creativity, Ideas, TED | Leave a comment

The pitfalls of special offers

Make sure you don’t confuse your customers – and your staff

Just a few days ago, I had a text message from my mobile phone operator.

‘You could call Ireland for just 10p a minute to landlines, or 20p a minute to mobiles,’ it said. All I had to do was send a text to

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November 21st, 2008 | Category: Marketing, Pricing | Leave a comment

How to create a tagline that works

It’s not as easy as you think. (Nor is it as difficult.)

Photo by Marc Nozell, used under a Creative Commons license.

Yes we can.

Of course we can. But exactly what is it that we can do?

Well that’s the great thing about Barack Obama’s tagline. It means whatever you want it

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November 14th, 2008 | Category: Communication, Marketing | Leave a comment

Three things you shouldn’t do

…unless you’re absolutely sure about them

1. Use Latin if you’re writing in English

I’ve just been reading a blog post by one of my favourite bloggers.

He’s witty, intelligent and often makes me laugh out loud. His writes things I can’t find anywhere else (the Holy Grail of blogs) which is why he’s always on

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November 7th, 2008 | Category: Communication, Copywriting, Internet, Marketing | Leave a comment