Big ideas, small minds and ‘database hugging’
Remember that great idea you had – the one you took to your boss? The one that was rejected out of hand? The one you’re still convinced is a great idea?
Well hang on to it. It might just be the Next Big Thing.
Hanging on to it is just what [...]
Is cheaper better? Sometimes. And sometimes not.
You walk into a shop. There are three pairs of shoes (for shoes, substitute your fetish).
They all look similar. But one pair is £50, one £100, and one an eye-watering, wallet-withering £325.
Which pair is best? Well, you say to yourself, there’s only one way to find out: [...]