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The Next Big Thing on the web

Big ideas, small minds and ‘database hugging’

Remember that great idea you had – the one you took to your boss? The one that was rejected out of hand? The one you’re still convinced is a great idea?

Well hang on to it. It might just be the Next Big Thing.

Hanging on to it is just what

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March 20th, 2009 | Category: Ideas, Internet, Social media, TED | Leave a comment

Why selling on price is a Bad Idea

Is cheaper better? Sometimes. And sometimes not.

You walk into a shop. There are three pairs of shoes (for shoes, substitute your fetish).

They all look similar. But one pair is £50, one £100, and one an eye-watering, wallet-withering £325.

Which pair is best? Well, you say to yourself, there’s only one way to find out:

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March 3rd, 2009 | Category: Marketing, Pricing | Leave a comment