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Talk to your clients right now

If you don’t, somebody else will

Remember what Woody Allen said? 80% of success is just turning up. Trouble is, most of us don’t do it often enough.

“But I’ve got nothing to say,” a friend of mine lamented recently. “They know who I am, and what I do, and everything about me.”

Everything? I was [...]

May 22nd, 2009 | Category: Communication, Marketing | Leave a comment

Could this be your secret marketing weapon?

They might just help you beat the recession. Then again…

Here’s a little quiz for you.

They make 80% of discretionary purchases. They buy most new cars, and 55% of consumer electronics. They’re more loyal to brands, readily use word of mouth to spread the good news, and are not being laid off in such [...]

May 15th, 2009 | Category: Advertising, Communication, Marketing | Leave a comment

What's the point of social networking?

Yes, it’s fun. But does it bring in more business?

Just recently, I was explaining Twitter over coffee to a friend of mine. She’s – how shall I put this tactfully? – slightly technically challenged.

Have you ever wondered why the French eat horse meat? To those who don’t lick their lips at the thought [...]

May 8th, 2009 | Category: Communication, Marketing, Social networking | Leave a comment

Three things you should remember

This week, I’ve decided to papillonner.

Yes, I know I’ve advised against using foreign words, but this is different (no, really). Papillon is French for butterfly, and papillonner is what they do: they butterfly. They flit randomly from one thing to another.

It’s so much more fun than concentrating on a single subject, but like [...]

May 1st, 2009 | Category: Communication, Ideas, Marketing, TED | Leave a comment