Remember what Woody Allen said? 80% of success is just turning up. Trouble is, most of us don’t do it often enough. “But I’ve got nothing to say,” a friend of mine lamented recently. “They know who I am, and […]

Here’s a little quiz for you. They make 80% of discretionary purchases. They buy most new cars, and 55% of consumer electronics. They’re more loyal to brands, readily use word of mouth to spread the good news, and are not […]

Just recently, I was explaining Twitter over coffee to a friend of mine. She’s – how shall I put this tactfully? – slightly technically challenged. Have you ever wondered why the French eat horse meat? To those who don’t lick […]

This week, I’ve decided to papillonner. Yes, I know I’ve advised against using foreign words, but this is different (no, really). Papillon is French for butterfly, and papillonner is what they do: they butterfly. They flit randomly from one thing […]