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If not, change what you sell – or how you sell it.
My day started so well.
The summer sun poured through my office windows, and a steaming cup of coffee stood on my desk, its rich aroma teasing my tastebuds with anticipation.
Then the call came. A withheld number, which is never a
Continue reading Are people buying what you’re selling?
…or how to avoid mixing, dangling and losing control
OK, let’s jump on in.
Oh you thought there’d be a witty intro, a scene-setting anecdote, did you? You thought you could just sit back and enjoy the ride?
Well you can, in just a moment. But first, here’s a question for you:
What is a paragraph?
Give
Continue reading Three tips to sharpen your writing
Don’t talk to everybody. Talk to somebody.
I heard from my friend Dave last week. You know Dave, don’t you? Well you do if you live in the UK.
David Cameron – he of the silky voice, easy manner and impeccable credentials. The leader of the Conservative Party.
Dave to his friends. And I’m his friend
Continue reading The power of personalisation
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