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Are people buying what you’re selling?

If not, change what you sell – or how you sell it.

My day started so well.

The summer sun poured through my office windows, and a steaming cup of coffee stood on my desk, its rich aroma teasing my tastebuds with anticipation.

Then the call came. A withheld number, which is never a

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June 26th, 2009 | Category: Communication, Marketing | Leave a comment

Three tips to sharpen your writing

…or how to avoid mixing, dangling and losing control

OK, let’s jump on in.

Oh you thought there’d be a witty intro, a scene-setting anecdote, did you? You thought you could just sit back and enjoy the ride?

Well you can, in just a moment. But first, here’s a question for you:

What is a paragraph?

Give

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June 19th, 2009 | Category: Communication, Grammar, Writing | Leave a comment

The power of personalisation

Don’t talk to everybody. Talk to somebody.

I heard from my friend Dave last week. You know Dave, don’t you? Well you do if you live in the UK.

David Cameron – he of the silky voice, easy manner and impeccable credentials. The leader of the Conservative Party.

Dave to his friends. And I’m his friend

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June 5th, 2009 | Category: Communication, Marketing | Leave a comment