I’ve lost track of the number of people I’ve  spoken to recently who don’t have a marketing plan. It’s all up here, they tell me on the phone, and I picture them tapping their head. I know what I want […]

So there you have it. The all-singing, all-dancing, everything’s-connected National Health Service IT system is to be ‘dramatically scaled back’ (i.e. quietly scrapped). Mind you, I could have told you that. For two reasons. First, I got a bad feeling […]