2009 December | Copy Unlimited blog

Just what you wanted for Christmas

Three things you won’t find in your stocking

I’ve lost track of the number of people I’ve spoken to recently who don’t have a marketing plan.

It’s all up here, they tell me on the phone, and I picture them tapping their head.

I know what I want to do, they say. Why would I take

Easy is the new hard. No, really.

So there you have it.

The all-singing, all-dancing, everything’s-connected National Health Service IT system is to be ‘dramatically scaled back’ (i.e. quietly scrapped).

Mind you, I could have told you that. For two reasons.

First, I got a bad feeling about three years ago, when I did some copywriting on