2010 January | Copy Unlimited blog

Time for a change?

We can all do with a makeover now and then

Every January, I play a little game. I check how long it is before I see the evergreen headline New Year, New You! somewhere.

In past years, winners have been my gym, The Times, and my ex-ex-mobile phone operator (brand loyalty isn’t my strong suit).

This

Make it obvious (I mean really obvious).

“I don’t want to insult their intelligence,” said a client to me recently. “Do you really think we need to tell them what to do again?”

Yes you do, I thought.

“Yes you do,” I said.

Why?

Because buying is stressful (cast your mind back to Christmas). You want reassurance. You