Every January, I play a little game. I check how long it is before I see the evergreen headline New Year, New You! somewhere. In past years, winners have been my gym, The Times, and my ex-ex-mobile phone operator (brand […]

“I don’t want to insult their intelligence,” said a client to me recently. “Do you really think we need to tell them what to do again?” Yes you do, I thought. “Yes you do,” I said. Why? Because buying is […]