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Authenticity and the art of looking the part
“The really depressing bit for me,” said my friend, “was to hear the word authenticity used as a marketing term. Something is either authentic or it isn’t.” He wasn’t talking about mobile phones or cars, life coaches or insurance salesmen. No, it was worse – much worse. Politicians. We’d [...] Visual, pattern or verbal? And what about your audience?
We were sitting in an art gallery, my friend and I. Art led to life, and that led to the universe and everything, as we sipped our skinny cappuccinos. And then, she came out with something that stopped me in my tracks. “Kevin,” she said, lazily stirring [...] |
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