Just the other day, a client picked me up on something I’d written in a case study. Productivity increased dramatically, though costs went up only marginally. “Shouldn’t that be costs only went up marginally?” he said tentatively. He was sure, […]

“How do you write so clearly?” somebody asked me recently. Clearly, me? Do I? Well, yes, I suppose I do, but it’s not because I’ve got some secret that nobody else has access to. I didn’t climb a mountain and […]

Where’s the year going? It’s Copycam time again. Who would have thought it? I’ve been snapping away with my trusty Nokia when cheeky marketing, bright ideas and clever copy tickle my fancy. So what’s tickled? When I was in London […]

I’ve been taking part in a marketing experiment. Now usually, I’m quite wary of these sorts of things. Partly, it’s because I’m just naturally wary. And partly, it’s because I don’t like being manipulated. But in this case, price trumped […]

Three unrelated themes this time. Except they’re not. They all take something that’s ‘obvious’ and turn it on its head. They’re about coming at something from a different angle, and solving a problem creatively. It’s three whole years since I […]