[Image courtesy of patrisyu at FreeDigitalPhotos.net] As part of a (very late) spring clean of my PC, I’ve just been reviewing some copy I wrote quite a few years ago. And I have to say, I’ve felt my toes curl […]

Just last week, this flyer landed on my doormat. It’s simple but very effective. Why? It makes easy look easy. You’d be surprised how many people do the opposite. If you’re telling people you’re making their lives easier, make sure you […]

[Image courtesy of Stuart Miles at FreeDigitalPhotos.net] Eey. Hüü’pü’k. Hitta*l. Püüxi. OK, here’s a challenge for you: can you name this language? (And no, it’s not Klingon.) In case you’re thinking of cutting and pasting the words into Google Translate, let […]

“There’s just something wrong with it,” said somebody to me recently of a piece of copy. It wasn’t something I’d written. Instead, I was being sounded out as the person who could right the wrong, and turn the offending copy […]

Cyberspace is full of people telling you what to do, how to succeed, who to target and how to make the sale. Fewer people give you the scoop on what not to do, as that can appear too negative and might […]