“It must be so easy for you,” said the barber, as he clipped and shaped my hair. “I hate having to sit down and write – all that space to fill.” The truth is that it’s not always that easy. Sometimes, […]

The most successful sales letter ever written had no headline, bullet points or flashy promises. It told a simple story, and generated $2bn in subscriptions for The Wall Street Journal. This is how it begins: On a beautiful late spring […]

Ever feel like you could do more if only you could get more organised, be more focused, and cut out the interruptions? Been there. Done that. And here’s the top 10 list I’m going to print on my t-shirt. If I […]

I was at a friend’s book launch the other day. Over cocktails and canapés, I found myself talking to the marketing director of a publishing house. How much of a role, I asked her, does marketing play in the success […]

Just the other day, this leaflet dropped through the letter box. The local council is thinking about installing these gizmos at bus stops around the county. So while you’re waiting in the rain with a dozen other bedraggled people, you […]