[Image courtesy of Celestine Chua at Flickr Creative Commons] I recently used a well-known holiday accommodation site for the first time. It has properties all around the world, from a simple spare bedroom in somebody’s home to an entire apartment […]

I’m a big advocate of humour in copywriting. It shows that there’s a real person behind your business, that you don’t take yourself too seriously, and that you’re not afraid to let your guard down with your customer or prospect. […]

[Image courtesy of Bev Goodwin at Flickr Creative Commons] “Do people still send sales letters?” asked a client recently. He’d had limited success with e-mailshots he’d been doing, and was wondering if there was still life in the old dog […]

[Image courtesy of Pete O’Shea at Flickr Creative Commons] I recently had an interesting conversation with a fellow writer about whether plain English means bland English. He had very strong views on the matter, saying that plain meant boring – […]

[Image courtesy of Carlislehvac at Flickr Creative Commons] Last weekend, I was prompted to reflect on what a difference presentation makes. And the starting point for this train of thought was a paintbrush. But I wasn’t standing in front of […]