You can’t write for everybody – so write for somebody

know your audience At my local library, my eye was caught by these two information packs. Open them up, and you’ll find that much of the content is common. So why not keep costs down and combine them into one pack called Tackling race, faith, homophobic and transphobic hate crime? The answer is simple: incompatible target audiences. The race and faith hate crime pack is aimed at ethnic minorities, religious minorities and asylum seekers. And the chances are that those people come from cultures that are less tolerant of alternative lifestyles. It’s an uncomfortable truth, but a crucial one.  Combine both packs, and you’ve probably lost half your target audience. So it’s a false economy.