So you’re wondering what the secrets of successful web copywriting are? Well, you’ve just discovered one of them – starting with a powerful headline. It works on many levels. First, I’ve used the word secrets. Everybody wants to know a secret, to discover something that is not generally known. We all want shortcuts; if there’s an easy way to get there, we want to know about it. Then, there’s the word successful. You’re not just going to learn about web copywriting, but successful web copywriting. You’re going to find out how to make your words work hard for you. But are you? Well, in a word, yes. But before you write, you need, as ever, to plan. Chances are you’ve got a lot of copy already. Or maybe you have a lot of ideas. You have so much to say, you’re not sure where to start.
|If you want to emphasise something, how about putting it in a box? You could even have a pull-quote from a customer testimonial. Variety makes copy easier to read.|