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Getting the word out

Why viral copy is something you do want to catch

viral copyThinking of starting a blog? Then here’s some required reading. Viral Copy by Copyblogger’s Brian Clark is a goldmine of information. It’s also very entertaining (even if you’ve never seen WKRP in Cincinnati – in which case you should). The message is simple: blogging is about trading words for traffic. After all, if you’re blogging, you’re doing it for a reason, right? You want to get more visitors. And this report makes a crucial point: you want quality, not quantity. Or as Brian puts it, ‘targeted traffic is more valuable than tons of traffic’ (not easy to say after three G&Ts). Just the other day, I was chatting with a client about blogging. He’s very keen, as he’s heard it’s ‘the new newsletter’. But when I asked what he was expecting to get out of it, he was less sure. Viral Copy brings blogging back to basics, asking:
  • What are you hoping to achieve?
  • What do you want people to think when they arrive?
  • Are they likely to come back?
  • Will the attention you get from your blog reflect well on you?
And much, much more. These are critical questions, and ones all bloggers should ask themselves before they begin. Viral Copy is a hugely enjoyable read. From ‘eleven strategies for link love’ to dropping turkeys out of helicopters (now that was funny) it’s all there. Catch it while you can.

Related posts:

  1. Tell me what to do
  2. The secret of great copy: slow down and savour every word
  3. 12 easy ways to never run out of blog ideas
  4. The truth about blogs
  5. How to write great headlines and get more clients
Kevin Blogs, Copywriting.
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