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Mostly, it’s a good idea. Mostly. Oh dear. Everybody’s doing it – going informal, that is. For some, it works brilliantly: my mobile phone fact-finding mission (see below) yielded up some gems. In the cool stakes, Virgin’s number one. They’d be my choice if I was cool. (I’m not.) Banks, however, are a different matter. They have a wide Continue reading Write the way you speak Products, positioning and the art of segmentation A couple of months ago, I decided it was time to upgrade my mobile phone. Not just the phone, but the contract – an all-singing, all-dancing service, with web browsing, instant email and WiFi. Never go shopping with a copywriter. Years ago, I went to to see a play with Continue reading You have…more than one message It’s the benefits, stupid Speak to any copywriter, and you’ll hear a familiar refrain: benefits, not features. Seems simple enough. But in practice, it’s not always that easy. We all have a natural tendency to describe things literally: ’This is a luxury 4×4 , with soft leather seats, an onboard computer and 15 different seating configurations’. Those are the Continue reading Try to see it my way …or why you should never make assumptions about your audience “I’ve got a website that’s doing very well,” she said. “But now, I want to target the gay market – the same service, but positioned differently. So I’m going to launch a second site, with copy aimed specifically at them.” I was intrigued. How was it going Continue reading I just know they’ll love it |
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Copywriter | Freelance copywriter Kevin Walsh | For copywriting that gets you noticed! Web copywriter | Brochure copywriter | Advertising copywriter | Sales letter copywriter | Feature copywriter | Freelance copywriter | SEO copywriter | Copywriter FAQ Copyright © 2012 Copy Unlimited blog - All Rights ReservedPowered by WordPress & the Atahualpa Theme by BytesForAll. Discuss on our WP Forum 
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