words that work
Features | Benefits |
---|---|
We have the widest possible range of X (substitute your product or service). | You don't need to shop around. You save time and effort and can focus on other important things. You get the job done faster. |
We're long-established and have an enviable track record. | You don't need to worry - you're making the right choice. You won't regret your decision (i.e. experience the dreaded 'buyer's remorse'). |
We have an extensive network of contacts. | You get a one-stop solution, so whatever you need, we can supply. No need to go elsewhere. You keep your costs down and simplify your life. |
We get the job done on time and on budget. | You get what you want, when you want it, at a price you want. |
We're members of XYZ association. | You can trust us, safe in the knowledge that we're not a fly-by-night organisation. |
We're ISO 9001 certified. | You know you're dealing with an organisation that's been independently vetted and is constantly monitored (worth far more than a carefully selected customer endorsement). |
We're ISO 14001 certified. | You get to feel virtuous, knowing that you're reducing your carbon footprint even while you're sleeping. Doing the right thing shouldn't be this easy! |
Here's how it all works - all the nuts and bolts, the details, the ins and outs, the complications. | OK, we know you'll skip this bit, so let's focus on the important stuff: you don't need to worry about how it works. It just does. Now go and do something else that you really want to do. |