I decided to have my living room and dining room carpeted, so I contacted two companies. One was huge, national and had a very slick website. The other was small, local and had no website. The big chain had a […]

A while back, I was contacted by somebody who wanted their newsletter revamped. They sounded very organised – they’d put together a detailed briefing document, which they’d send across ASAP. Could I look through it and give them an idea […]

When I finally upgraded my mobile phone, after much research and indecision, I didn’t actually choose a phone – I chose a camera that happened to make phone calls. Let’s face it – we often delude ourselves when we’re shopping. […]

Remember the first time you heard the phrase ‘think outside the box’? Or ‘blue-sky thinking’? Or ‘paradigm shift’? Once, they were new and exotic. Like words in a foreign language, it was fun to try them out – to use […]

Look at the following sentence: Whether or not he is genuinely gregarious, he is certainly a compulsive communicator who revels in campaigns. It’s taken from a Sunday Times magazine interview with Jeffrey (Lord) Archer, the bestselling novelist/disgraced Tory peer. As […]